Social Media Manager

Responsibilities

  • Build and manage the company?s social media profiles and presence, including Facebook, Twitter, LinkedIn, and potentially additional channels (Snapchat, Instagram, etc.).
  • Create shareable content appropriate for specific networks to both spread our brand and our content and links.
  • Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don't yet know us.
  • Run regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels.
  • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Explore new ways to engage and new social networks to reach our target buyers.
  • Represent the team at industry events and conferences

Qualifications

  • BA/Bcom degree
  • Active and well-rounded personal presence on social media, with a command of each network and their best practices.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  • Experience using social media management and analytics tools such as Buffer
  • Bonus experience and skills include Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging.
  • Experience in the tech startup industry is a plus

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